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What is the Marvel Cinematic Universe’s primary objective?
Kevin Feige, president of Marvel Studios, has been hard at work with other artists since 2008’s Iron Man to produce some of the best comic book movie content ever.
Given that the MCU has been active for almost fifteen years at this time, it goes without saying that they have achieved considerable success.
Feige and colleagues don’t even give those critics of superhero weariness a chance to influence them because they are sure that their value is in their versatility.
But how do they manage it? What precisely makes it all function?
One goal, in Feige’s opinion, is more important than the others combined.
What Marvel Studios Wants To Do
Kevin Feige, president of Marvel Studios, discussed the MCU’s production process and the company’s main objective when speaking on The Movie Business Podcast.
The executive said that even on extremely successful projects, they attempt to “conduct a post-mortem”:
“We do a post-mortem on every project, or at least we try to, if we’re not too busy with the next project, to sit and discuss what went right and what went wrong. And I remember we started doing that, we were asked to do it for the first time on ‘Iron Man 1.’ And we call them ‘post-mortems’ now, at the time it was a ‘what went wrong’ meeting. We were asked to do a ‘what went wrong’ meeting for Iron Man. And I thought, ‘What went wrong? This movie’s a giant hit, it launched a whole studio? Why do we have to do a what went wrong meeting?'”
They have a terrific habit that, in Frege’s words, helps them focus on their main objective of “entertaining the audience [at every] turn:”
“That’s a horrible way to put it, which is what I was reacting to. But it is actually great to sit and go, ‘Here’s what was done, here’s how we could have done it better.’ And we do that on every project. And I guess to distill it down of what lessons is learned is, entertain the audience [at every] turn. Frank Capra has a quote that our Co-President Louis D’esposito quotes often, which is basically distilled down to, entertain first.”
He went on to say that while one may have “as many lovely messages” as one could possibly have, “it will fall on deaf ears” if “you are not entertaining first:”
“You can have as many beautiful messages, and beautiful life theories, and beautiful thematics that you want to put into the world, that all of us do, and all of our filmmakers do. But if you are not entertaining first, it will fall on deaf ears. And I think that has always been the way, and that thankfully when you are making the kind of movies that you love to see then that will also go into entertaining yourself, which is what we also try to do here at Marvel Studios.”
Marvel Studios has been a huge success in terms of entertainment.
Marvel Studios has, for the most part, gone above and beyond just amusing audiences all over the world. A spectacle on a scale never before witnessed, Avengers: Endgame made cinematic history.
It’s also a good habit to adopt Feige’s way of thinking about the post-mortem evaluation of their initiatives.
In fact, it’s probably to blame for some of the numerous and significant changes that have occurred at Marvel Studios over the past few months,
Including the relaunch of Blade, the transformation of Armor Wars into a movie, the delay of Echo, and more.
Not to add that Phase 4, which many people found to be more than a touch bumpy, had just ended when those alterations were made.
Fans haven’t given up on the MCU just yet, despite that and the disappointments some of those projects may have caused them.
Ant-Man and the Wasp: Quantumania, the upcoming film from Marvel Studios, opens in cinemas on February 17. Fans are already eager to reserve their seats.
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